Current:Home > Invest'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -Core Financial Strategies
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-17 17:09:16
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (2259)
Related
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Bowl projections: Alabama, Indiana BYU join playoff as CFP gets makeover with Week 10 upsets
- Remains of nearly 30 Civil War veterans found in a funeral home’s storage are laid to rest
- Travis Kelce Shares Heartwarming Moment With Taylor Swift's Brother Austin at Eras Concert
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- From UConn three-peat to Duke star Cooper Flagg, the top men's basketball storylines to watch
- When is the NFL trade deadline? Date, time, top trade candidates and deals done so far
- New York State Police suspend a trooper while investigating his account of being shot and wounded
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Dogs on the vice-presidential run: Meet the pups of candidates Tim Walz and JD Vance
Ranking
- Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
- Man arrested after federal officials say he sought to destroy Nashville power site
- How to Build Your H&M Fall Capsule Wardrobe: Affordable Essentials to Upgrade Your Style
- Cowboys' drama-filled season has already spiraled out of control
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Remains of nearly 30 Civil War veterans found in a funeral home’s storage are laid to rest
- Holly Madison Says Pamela Anderson Acted Like She Did Not Exist Amid Hugh Hefner Romance
- Jennifer Lopez's Sister Reunites With Ben Affleck's Daughter Violet at Yale Amid Divorce
Recommendation
Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
Cowboys' drama-filled season has already spiraled out of control
What Donny Osmond Really Thinks of Nephew Jared Osmond's Real Housewives of Salt Lake City Fame
Cowboys' drama-filled season has already spiraled out of control
Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
Returning Grazing Land to Native Forests Would Yield Big Climate Benefits
Dawn Staley is more than South Carolina's women's basketball coach. She's a transcendent star.
Man arrested after federal officials say he sought to destroy Nashville power site