Current:Home > ContactEthermac Exchange-Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Core Financial Strategies
Ethermac Exchange-Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
Johnathan Walker View
Date:2025-04-08 12:37:00
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be Ethermac Exchangedonated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (45288)
Related
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Consumer Reports pummels EV reliability, says hybrids have significantly fewer problems
- Vivek Ramaswamy's political director leaving to join Trump campaign
- Stock market today: Asian shares mostly higher ahead of US price update, OPEC+ meeting
- Don't let hackers fool you with a 'scam
- At COP28, the United States Will Stress an End to Fossil Emissions, Not Fuels
- College football playoff rankings: Georgia keeps No. 1 spot, while top five gets shuffled
- Jessica Simpson Reveals the Beauty Lesson She's Learned From Daughter Maxwell
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Kelsea Ballerini Details Sex Life With Chase Stokes
Ranking
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- Electric vehicles have almost 80% more problems than gas-powered ones, Consumer Reports says
- Musk uses expletive to tell audience he doesn’t care about advertisers that fled X over hate speech
- Opposition protesters in Kosovo use flares and tear gas to protest against a war crimes court
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Charges dismissed against 3 emergency management supervisors in 2020 death
- From tapas in Vegas to Korean BBQ in Charleston, see Yelp's 25 hottest new restaurants
- Endgame's Omid Scobie Denies Naming Anyone Who Allegedly Speculated on Archie's Skin Color
Recommendation
Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
Whale hunting: Inside Deutsche Bank's pursuit of business with Trump
Liam Hemsworth Shares How Girlfriend Gabriella Brooks Is Bonding With Brothers Luke and Chris Hemsworth
Charges dismissed against 3 emergency management supervisors in 2020 death
Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
Safety officials release details of their investigation into a close call between planes in Texas
Average US life expectancy increases by more than one year, but not to pre-pandemic levels
ABC News correspondent Rebecca Jarvis details infertility, surrogacy experience for 'GMA'