Current:Home > InvestBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -Core Financial Strategies
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
Poinbank View
Date:2025-04-10 00:00:11
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (956)
Related
- Sam Taylor
- Long-term mortgage rates ease for third straight week, dipping to just below 7%
- How many points did Caitlin Clark score last night? Not quite enough as Indiana Fever fell to 0-5
- American Airlines retreats after blaming a 9-year-old for not seeing a hidden camera in a lavatory
- 2025 'Doomsday Clock': This is how close we are to self
- Longtime Cowboys, NFL reporter Ed Werder is leaving ESPN
- When does the College World Series start? Top teams set their sights on Omaha
- US Air Force releases first in-flight photos of B-21 Raider, newest nuclear stealth bomber
- DoorDash steps up driver ID checks after traffic safety complaints
- Celine Dion gets candid about 'struggle' with stiff person syndrome in new doc: Watch
Ranking
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- South Florida officials remind residents to prepare as experts predict busy hurricane season
- Kourtney Kardashian reflects on 'terrifying' emergency fetal surgery: 'That was a trauma'
- Artist who created Precious Moments figurines depicting teardrop-eyed children dies at the age of 85
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Lo Bosworth on getting 10 hours of sleep, hydrotherapy and 20 years of 'Laguna Beach'
- Patrick Mahomes Reacts to Body-Shaming Comments
- Negro Leagues Museum unveils 24-foot-tall Satchel Paige card ahead of MLB Rickwood Field game
Recommendation
How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
When does the College World Series start? Top teams set their sights on Omaha
18-year-old student shot near suburban New Orleans high school
Chick-fil-A has a new chicken sandwich. Here's how it tastes.
The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
NCAA, leagues sign off on $2.8 billion plan, setting stage for dramatic change across college sports
Little or no experience? You're hired! Why companies now opt for skills over experience
Homeowner's insurance quotes are rising fast. Here are tips for buyers and owners to cope