Current:Home > ContactChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Core Financial Strategies
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-16 17:04:21
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (72)
Related
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Court upholds block on Texas law requiring school book vendors to provide sexual content ratings
- Social media influencers may seem to live charmed lives. But then comes tax time.
- Patriots coach Jerod Mayo lays out vision for new era: 'I'm not trying to be Bill' Belichick
- Skins Game to make return to Thanksgiving week with a modern look
- Kentucky lawmaker says proposal to remove first cousins from incest law was 'inadvertent change'
- Spidermen narcos use ropes in Ecuador's biggest port to hide drugs on ships bound for the U.S. and Europe
- Ariana Madix Shares the Sweetest Update on Boyfriend Daniel Wai Ahead of Broadway Debut
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- DOJ to release Uvalde school shooting report Thursday. What you need to know.
Ranking
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- A transforming robot is about to land on the moon, where it will die
- Jacob Elordi takes a goofy tumble down the stairs in 'SNL' promo: Watch
- Kim Kardashian's Office Has 3-D Model of Her Brain, a Tanning Bed and More Bizarre Features
- Tom Holland's New Venture Revealed
- Why Penélope Cruz Isn't Worried About Aging Ahead of Her 50th Birthday
- Arnold Schwarzenegger detained by customs officers at Munich airport over luxury watch
- Issey Miyake displays canvas of colors at Paris Fashion Week
Recommendation
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Wisconsin Assembly approves bill guaranteeing parental oversight of children’s education
Teens held in insect-infested cells, tortured with 'Baby Shark' among explosive claims in Kentucky lawsuit
Kate Beckinsale Slams BAFTA's Horribly Cold Snub of Late Stepfather
2025 'Doomsday Clock': This is how close we are to self
This week on Sunday Morning (January 21)
Mike McCarthy will return as Dallas Cowboys head coach, despite stunning playoff ouster
Man sentenced to 3 years of probation for making threatening call to US House member